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American rapper, singer, and songwriter Saweetie has joined forces with multinational esports organisation Gen.G to create a range of educational workshops. As part of the collaboration, the two parties will attempt to raise awareness and engagement for Saweetie’s Icy Baby Foundation, a not-for-profit organisation created to inspire youth through ‘financial...

The Brazilian Counter-Strike Circuit (CBCS) announced Thursday cryptocurrency exchange company Mercado Bitcoin as its newest sponsor. Mercado Bitcoin will not only have its brand displayed in CBCS broadcasts but also produce special content to be delivered during the games, along with nine episodes of Counter-Strike:...

Esports Entertainment Group’s gaming centre division, Helix eSports has announced a ‘multi-channel’ partnership with Gaming-glasses manufacturer GUNNAR Optiks. According to the release, Helix eSports facilities will pilot a ‘centre-based, retail experience’ for GUNNAR’s gaming and computer glasses. Moreover, the manufacturer will become a marketing partner across...

Schalke 04 Esports, the competitive gaming division of German football club Schalke 04, has announced a partnership with mattress firm Emma – The Sleep Company. According to the organisation’s announcement video, Schalke 04 Esports players will be provided with Emma Motion smart beds. Moreover, Emma will...

Gaming audio and accessory brand Turtle Beach has announced a new multi-year partnership with Call of Duty Challenger team Team WaR.  Turtle Beach became Team WaR’s first gaming accessory partner in August 2020. The new agreement extends the collaboration through 2021 and beyond. Image credit: Team...