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French esports organisation Team Vitality has announced plans to launch fan tokens on blockchain-based fan engagement and rewards application Socios.com. The deal, in partnership with blockchain provider Chiliz, will see holders of the $VIT Fan Token obtain access to exclusive Team Vitality content, activations and shop...

Borders Blurred, a UK-based agency that aims to remove the borders between the music industry and gaming, has officially launched. The agency is the creation of seasoned music journalist John Robb, video gaming and esports consultant John Armstrong,  Decibel Studio co-founder David Elkabas, and former...

For years, most traditional sponsorship deals have been fairly simple. Brands have tended to pay organisations for promotion, with team jerseys being the hottest spot for logo placement, usually taken by the biggest fish. Compared to advertisements, there’s barely any difference.  In the esports industry, sponsorship...