Mike Silbowitz has joined PUBG and PUBG Mobile maker Krafton, Inc. as the new vice president and head of Americas publishing. In his new role, Silbowitz will help shape the company’s marketing efforts throughout the Americas region. Silbowitz is a game industry veteran who has...
The esports organization FURIA signed the bank Santander as its newest sponsor. The deal is valid for one year and will see the bank’s brand on all of FURIA’s team jerseys, social media productions, overlays in live streams on Twitch, and other marketing actions to...
Recent Fortnite leaks seem to indicate that Coral Castle might not be around much longer. Fortnite Chapter 2 - Season 7 is off and running, and the consensus is much more positive than in previous instances. Epic Games included new weapons, gadgets, and vehicles in the...
Like other esports organizations and companies, tournament organizer BLAST is experimenting with non-fungible tokens (NFTs); the company announced that it has partnered with NFT company Bondly to create NFTs related to its BLAST Premier global Counter-Strike: Global Offensive tournament series. The new NFTs, available for...
Esports company Immortals Gaming Club has hired Brad Peters as its new director of brand. Peters previously served as brand manager for game publisher Ubisoft, creators of Rainbow Six Siege. He will report to IGC VP of marketing Max Bass and focus on leading the...
Spanish esports organization Giants Gaming announced Friday the opening of a new esports center and headquarters in the south of Spain. The 10,764 square foot facility features an arena, training rooms, a multimedia studio, a shop, a trophy room, a cafeteria and restaurant, and an...
Twitch is expanding the marketing opportunity for its owned content properties beyond the competitive Twitch Rivals space. Through the previously launched /twitchgaming channel, the platform will offer partnership opportunities on non-competition content such as event simulcasts, game launches, and a talk show-style segment known as...
The League of Legends Circuit Oceania (LCO) will now operate under the name DoorDash LCO as part of a new naming rights partnership between the Australia-based League of Legends league and DoorDash. The brand will also be incorporated into multiple broadcast segments and integrated into...
UK-based esports organisation London Esports (LDN) has announced the appointment of Karim Virani as a Non-executive Director. The newly appointed director of LDN is largely known for his five-year tenure at Premier League football club West Ham United, where he was the team’s Chief Commercial Officer. Credit: London Esports RELATED: London...
Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is available on all major podcast platforms and is also available in written form...