French esports organisation Team Vitality has announced plans to launch fan tokens on blockchain-based fan engagement and rewards application Socios.com. The deal, in partnership with blockchain provider Chiliz, will see holders of the $VIT Fan Token obtain access to exclusive Team Vitality content, activations and shop...
Borders Blurred, a UK-based agency that aims to remove the borders between the music industry and gaming, has officially launched. The agency is the creation of seasoned music journalist John Robb, video gaming and esports consultant John Armstrong, Decibel Studio co-founder David Elkabas, and former...
For years, most traditional sponsorship deals have been fairly simple. Brands have tended to pay organisations for promotion, with team jerseys being the hottest spot for logo placement, usually taken by the biggest fish. Compared to advertisements, there’s barely any difference. In the esports industry, sponsorship...
UK-based motorsport team McLaren Racing has announced a multi-year partnership with blockchain network Tezos. The deal will see the network become the team’s official technical partner, this includes the McLaren Shadow esports team alongside its McLaren Formula One and INDYCAR divisions. Credit: McLaren Racing RELATED: McLaren Racing partners with Veloce...
Join ESTNN as we rank the best landing spots in Fortnite Chapter 2 - Season 7. The right landing spot in Fortnite Battle Royale can make or break your game. Understanding what the various locations have to offer is half the battle. Epic Games has introduced...
Riot Games revealed the newest Valorant Agent who comes with a new type of status effect. Riot just revealed the next Valorant Agent in the coolest reveal trailer they made so far. KAY/O, a robot built to hunt Radiants is bringing something new to the table,...
Epic Games continues to make positive changes for the competitive Fortnite scene. Competitive Fortnite Battle Royale competitors worldwide are gearing up for the first-ever FNCS All-Star Showdown. While the $3M USD prize pool is enticing, high-level players constantly live at the mercy of the game’s unpredictable...
The Esports Observer has learned that Tony Petitti, who became president of sports and entertainment for Activision Blizzard on August 17, 2020, is stepping down. Brandon Snow, the Chief Commercial Officer, Activision Blizzard Brand, Media & Esports Partnerships is said to be taking the place...
5G to play a vital role in making the mobile gaming industry biggest by 2030. The mobile gaming industry is undoubtedly growing at an immense speed that no individual, whether esports players or streamers, ever expected to happen. The revenue generated just from mobile gaming is...
The first LEC weekend ended on Sunday, and there were definitely some surprises. After the first week of the League of Legends European Championship ("LEC"), we have some interesting results to look at. Astralis didn’t tank the first three matches, but they are tied with MAD...