Esports Media Inc, the multimedia company behind news outlet Esports.gg, has announced a partnership with Frankly Media, a subsidiary of Engine Media. As part of the deal, Frankly will help monetise Esports Media’s digital properties, including its news outlet, through direct and programmatic advertising. Image credit: Frankly...
New York-based esports organisation Andbox has named North American insurance company USAA Insurance as the official insurance and military appreciation partner of its Call of Duty League franchise the New York Subliners (NYSL). Throughout the multi-year agreement, USAA will be featured on the team’s in-game and...
Australian fighting game esports league CouchWarriors League has named audio peripherals manufacturer ASTRO Gaming as its exclusive headset partner for the 2021-2022 season. As a result of the partnership deal, the league will be equipped with ASTRO headsets for its events, prizes and commentators. Image Credit: ASTRO Gaming RELATED:...
Southeast Asian esports organisation Talon Esports has announced a partnership with Yieldly, a blockchain-based decentralised finance ecosystem. As a result of the partnership, Yieldly has become a blockchain partner for Talon Esports’s Arena of Valor (RoV) team throughout 2021. Image credit: Talon Esports RELATED: Talon Esports unveils League...
Celebrities in esports hail from a wide variety of backgrounds from musicians to actors, but none so prevalent as those from the world of traditional sports —especially footballers. Famous athletes and sports team owners that have or continue to invest in or become involved in esports...
TikTok announced on Thursday that it has appointed Brazilian Free Fire player and esports organization owner Bruno “Nobru” Goes as its first global gaming ambassador. The company has been expanding its presence into esports in general and Brazilian esports in particular. The short-form video app...
In June, we saw a lot of interesting non-endemic partnerships that ranged from dog food and fitness to dating sites —a strong indicator that esports sponsorships and partnerships continue to diversify. Each month, Esports Insider, in collaboration with YouGov — a data and analytics company that...
Golden Guardians-affiliated guild BDGG will host its second live broadcast event surrounding next week’s World of Warcraft Race to World First. The guild will livestream its progress through the race live on Twitch. For this event, BDGG has partnered with Blue Microphones, which sponsored Complexity...
Content creators can finally show off Ashes of Creation with their own gameplay. After much anticipation, Intrepid Studios is lifting the visual non-disclosure agreement (NDA) that Alpha-1 stage testers are currently under. Up until now, the only images and videos we had of Ashes of Creation...
British esports organisation Fnatic has announced the Moonryde Invitational, a European Call of Duty: Warzone tournament featuring 35 teams consisting of ‘top streamers’. The £30,000 tournament, set to take place on July 22nd, will be presented by Fnatic’s global partner Jack Link’s, a US-based Beef Jerky...