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Esports organization G2 Esports has signed a deal with luxury fashion brand Ralph Lauren to become the team’s exclusive fashion outfitter. The long-term partnership covers the entirety of the G2 organization and will feature a variety of social media activations and event-based campaigns. Additionally, League...

Pinnacle’s sequel to its first tournament will feature Counterstrike. The Pinnacle Cup II will run from June 28 to July 16; featuring some of the popular teams around the world, and with a prize pool set at $100,000 USD. Pinnacle are organizing the tournament alongside data...

Esports merchandising company We Are Nations has joined Esports Fashion Week and will take part in the event’s pilot edition scheduled to commence later this year.  Esports Fashion Week plans to provide brands that produce clothing in the esports industry with a stage to present their...

UK-based esports organisation Guild Esports has entered into a partnership with global electronics manufacturer Samsung. As part of the partnership, Samsung will provide its Odyssey range of monitors and displays for Guild Esports’s Academy. In addition, the manufacturer will supply monitors to the organisation’s pro-players, content creators and...

Brazilian esports organisation Fluxo has announced regional retailer Casas Bahia as its new sponsor. The announcement comes after Bruno ‘Nobru’ Góes, Fluxo’s Co-founder and CEO, was appointed as the retailer’s Head Creative Of Games. Pictured: Fluxo’s team and CB, virtual mascot of Casas Bahia. Credits: Fluxo. RELATED: Casas...

European organisation G2 Esports has announced a partnership with luxury fashion brand Ralph Lauren. As a result of the partnership, Ralph Lauren and G2 will launch a series of ‘digital-first’ activations on platforms such as TikTok and Twitch. Moreover, both entities will collaborate on ‘global campaigns’...