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During June 2021, The Esports Observer tracked 11 investments raised by esports-relevant companies. Disclosed investments amounted to $512.5 million USD, bringing the total sum of disclosed investments in 2021 to $3.5 billion. In addition to the realized investments listed in the article, South Korean game developer holding Krafton – the parent of PlayerUnknown’s Battlegrounds developer...

The British Basketball League (BBL) has announced a partnership with esports product developer Innovation Esports. The multi-year deal will see the developer launch the BBL’s inaugural gaming and esports programme. Credit: Innovation Esports/British Basketball League RELATED: British Esports Association joins forces with British Basketball Federation The programme, created by Innovation Esports,...

Danish esports organization Astralis has announced a new commercial partnership with electronics retailer POWER. The deal will bring Astralis into POWER retail locations across the Nordics. According to a release, POWER will establish “separate Astralis universes in our stores.” The retailer will also supply Astralis-branded...

Credit Karma today rolled out plans for its first activation around Valorant after quietly signing a deal with game publisher Riot Games last month. San Francisco-based Credit Karma will focus on promoting its new Credit Karma Money, a banking product targeted at Gen Z consumers...