German football club Schalke 04 has completed the sale of its League of Legends European Championship (LEC) licence to Swiss esports organisation Team BDS. According to the announcement by Schalke 04 Esports, the spot will be sold at the end of the Summer Split 2021 for...
After its launch in 9.0.5, it’s time for Valor points to return in patch 9.1. We’ll look at how the system works and what changes are coming. After the gearing issues of Season 1, it was great to see Blizzard keep the Valor system heading into...
Schalke 04 has officially announced the sale of its LEC slot to Swiss soccer club Team BDS for €26.5 million ($32.6 million USD). Riot Games has accepted the sale, putting out its own statement welcoming Team BDS to the league. Schalke had been open about...
It seems unlikely the rapper will make a return to the game in the near future. Travis Scott became an icon in the world of Fortnite Battle Royale in April of last year. Epic Games partnered with the ultra-popular rap artist to produce an in-game concert,...
As organisations look to increase revenue opportunities whilst also rewarding fans, there has been a huge development in fan engagement platforms and membership programmes. These can range from third-party platforms such as to org-specific projects. But how are these methods beneficial to fans and organisations?...
Toronto-based esports betting operator and media company Rivalry has successfully raised $22m (~£15.9m) in funding led by Eight Capital and Cormark Securities. The oversubscribed round means Rivalry has now raised a total of $44m (~£31.8m) in the last 12 months. This includes a $20M infusion in...
NRG Esports announced Tuesday the first in a series of activations related to its naming rights deal with insurance company The General, its Rocket League team, and The General’s popular spokesperson, NBA Hall of Famer, and NRG investor Shaquille O’Neal. The first activation will give...
Gaming organization FaZe Clan has secured a new partnership with peripheral brand HyperX. The company will become Faze’s official gaming microphone partner, providing its microphone products to Faze’s roster of content creators. HyperX will support a variety of activations, including FaZe talent meet-and-greets, video and...
MKTG Sports & Entertainment secured a partnership with Australian esports brand LetsPlay.Live. Image credit: LetsPlay.Live / MKTG RELATED: LetsPlay.Live partners with Riot Games to broadcast OCE VALORANT competitive season According to the release, this partnership is a first of its kind for the Australia and Oceania region and...
Australian esports organisation Gravitas has announced pet food brand Scratch as its official pet partner for the 2021 season. As part of the deal, Gravitas will launch the Gravitas Scratch Dog Jersey, an activation that allows fans to submit dog photos that could potentially be included...