The LCS has signed a new long-term partnership with FTX, making them the official Cryptocurrency Exchange of the LCS. This new, seven-year partnership will be the largest sponsorship agreement Riot Games has signed for an esports league. The deal, which starts this weekend, will see FTX...
North American esports organisation FaZe Clan has announced a content partnership with McDonald’s USA that focuses on diversity and inclusion. Per a release, the team-up is designed to ‘highlight the evolution of diversity within the gaming industry and the work FaZe Clan and McDonald’s are doing...
Street Fighter’s Cammy and Guile join Fortnite Battle Royale. It’s become redundant at this point to call Fortnite Battle Royale the most inclusive game in history. That notion took another step further today with the announcement that two more Street Fighter characters would become playable skins....
The fight for the Berlin Major begins With the recent conclusion of the main event for the VCT Challengers, the Grand Finalists of the event and other teams qualified through the earlier challenger series are now gearing up for the playoffs starting next week. The tournament...
The League of Legends Championship Series (LCS) has named FTX its official cryptocurrency exchange partner, representing Riot’s biggest esports league sponsorship agreement to date. As part of the seven-year partnership, FTX will present the new Most Improved Player Award and FTX branding has been added to in-game...
As with any developing industry, as the market matures more investors enter the space after seeing the trial and errors of first movers in the space. As a result, investments, mergers & acquisition headlines in the industry have become common place as esports continues to...
J. Allen Brack, President of Blizzard, steps down from his position as the company faces a lawsuit regarding sexual harassment and gender-based discrimination. In these past few weeks, several employees and ex-members of Activision Blizzard opened up about the sexual harassment and gender-based discrimination within the...
Southeast Asian esports firm Ampverse has announced the acquisition of a controlling stake in Vietnamese esports organisation SBTC Esports. Financial terms of the acquisition were not disclosed. According to the press release, the acquisition will allow the organisation to ‘scale its community and amplify its merchandise...
Korean-American hip hop artist and record label CEO Jay Park, producer duo GroovyRoom, and esports organisation Gen.G have announced a new song titled “ALL IN”, celebrating the Gen.G League of Legends team. Image credit: Gen.G/Jay Park RELATED: Gen.G expands PUMA partnership Jay Park is a rapper, singer, songwriter,...
Portuguese esports organisation EGN Esports has named North American cookie brand Chips Ahoy! as its latest sponsor. The deal marks the brand’s entrance into the gaming and esports industry in Portugal. Credit: EGN Esports RELATED: Chips Ahoy! sponsors newly-launched G2 Arctic While the entrance of Chips Ahoy! into the Portuguese market may...