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OverActive Media‘s Spanish esports brand MAD Lions has announced a partnership with regional department store chain El Corte Inglés. The deal will see El Corte Inglés dress the organisation’s players and coaching staff with a combination of Easy Wear, Green Coast and Emidio Tucci fashion brands.  Image...

Brazilian esports organisation Xisde has announced a partnership with blockchain company ApolloEX to launch a fan token. According to the release, the Xisde token will provide fans with access to premium content, exclusive products and other rewards. Image credit: Xisde RELATED: Bank Next names Black Dragons CEO Nicolle Merhy...

North American esports organisation CLG announced a partnership with community management platform Advocate. Per a Twitter post from CLG, Advocate with help the organisation ‘manage [its] campaigns effortlessly on Twitch and other platforms’. Image credit: CLG RELATED: TSM FTX extends partnership with Advocate The partnership falls in line with...