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Alpine Esports, the esports branch of French automotive marque Alpine, has announced a partnership with smart lighting brand Philips Hue for the upcoming season of the F1 Esports Series Pro Championship. The partnership will see Philips Hue provide connected lighting for the team’s training facilities and the drivers’...

OverActive Media‘s Spanish esports brand MAD Lions has announced a partnership with hamburger chain GOIKO. As a result of the deal, the two parties will collaborate on a range of content for the brand’s social media channels during the 2021 League of Legends World Championship. Image credit: MAD Lions, GOIKO RELATED:...