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Danish esports organisation Team Singularity has announced a partnership with gaming chair manufacturer AndaSeat. According to the release, the deal will see AndaSeat equip Team Singularity’s players and influencers with its gaming chairs. Image credit: AndaSeat / Team Singularity RELATED: EXCEL ESPORTS partners with AndaSeat In addition, the gaming...

Peripherals brand HyperX has secured a partnership with MENATech to support UNIVERSITY Esports Saudi, a new collegiate esports tournament for the Middle East and North African (MENA) region. As a result, the brand will sponsor the event alongside providing players with equipment when competing. Image credit: UNIVERSITY Esports, HyperX RELATED:...

German esports organisation mousesports has announced a partnership with German IT company Shikenso Analytics. The deal will see the company provide insights into the organisation’s partnership activations. Image credit: mousesports, Shikenso Analytics RELATED: PGL unveils Shikenso Analytics partnership Mousesports becomes the latest organisation to utilise Shikenso’s services, joining the likes of...

English football club Manchester City has named gaming chair manufacturer GTRACING as the official gaming chair partner for its esports division.  The partnership will see GTRACING collaborate with Manchester City’s esports players on various content and fan engagement activations. Additionally, the GTRACING brand will be featured...

Chinese microblogging and social media platform Weibo has purchased a slot in League of Legends’ franchised league, the LPL, from esports organisation Suning Gaming. The agreement, which was officially announced on the social media platform, sees Suning be renamed to Weibo Gaming. Image credit: Suning / Weibo...