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European esports organisation Fnatic has announced a partnership with beauty and personal care brand L’Oréal Men Expert. As a result of the deal, both entities will develop content and product activations centred around the newly created #PrepToPlay tagline. L’Oréal Men Expert’s logo will be featured on...

New York-based esports organisation Andbox has appointed award-winning author and businessman James Frey as its CEO.  Andbox announced in a release that Frey will oversee and propel the organisation’s growth, helping the company become ‘New York’s next major entertainment brand and the leading esports organisation in...

Russian esports organisation Team Spirit has extended its partnership with bookmaker Parimatch for an additional year.  The renewal will see Parimatch remain the organisation’s title partner throughout 2022, with the option to extend the agreement further until 2024. Image credit: Team Spirit RELATED: Team Spirit announces partnership with Secretlab The...

Russian esports organisation Team Spirit has unveiled a partnership with gaming chair manufacturer Secretlab. As a result of the partnership, Secretlab will equip the organisation with its products.  Image credit: Team Spirit RELATED: BIG partners with Philips OneBlade The agreement sees Secretlab continue to bolster its roster of partners....

German esports organisation SK Gaming has announced energy drink brand Beyond NRG Germany as its latest partner.  Beyond NRG will become the ‘Focus Booster partner’ for SK Gaming. As a result, the brand will provide the organisation’s players and content creators with its products. Image credit: SK...