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Data platform GRID Esports has renewed its partnership with tournament organiser Epic Esports Events. The renewal will look to support Epic Esports Events’ tournament ecosystem. This includes providing data products and third party data distribution to media destinations and the regulated betting industry. Image credit: GRID RELATED:...

North American esports organisation Immortals has announced a multi-year League of Legends naming rights deal with American insurance company Progressive. As a result of the agreement, the organisation’s LCS teams will compete as Immortals Progressive.  Image credit: Immortals Progressive RELATED: Immortals partners with SPORTFIVE Immortals Progressive also revealed its...

Indian BGMI (Battlegrounds Mobile India) team OR Esports has announced fast-food franchise KFC India as its ‘Winner Winner Chicken Dinner’ (WWCD) sponsor for 2022.  As part of the deal, KFC will become a streaming partner, be integrated into team jerseys and create a digital avatar of...

Multinational tyre manufacturer Goodyear has expanded its partnership with Automobile Club de l’Ouest (ACO), the organiser of the Le Mans 24 Hours endurance race. As a result of the extension, the manufacturer will continue to support the 24 Hours of Le Mans Virtual sim racing event. Image credit: Le Mans Virtual RELATED: Mercedes, W...

Media tech business Interactive Gaming Group (IGG) has signed a multi-year partnership with Danish esports organisation Team Singularity. As part of the deal, IGG will act as a key partner and will look to raise the commercial profile of Team Singularity.  Image credit: Team Singularity RELATED: Team Singularity...