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Belgian esports organisation KRC Genk Esports has announced a partnership with gaming peripherals brand Razer. The deal will see the organisation exclusively use Razer products in training sessions, as well as in competitive matches. This includes audio and broadcasting equipment, console products, systems and chairs.  Image credit:...

North American esports organisation Oxygen Esports has partnered with drinkware brand Ice Shaker. As a result, Ice shaker will become the official Performance Bottle and Shaker Partner for all Oxygen Esports rosters. Moreover, the drinkware brand will offer performance consulting services to Oxygen Esports.  Image credit: Oxygen...

European esports organisation Fnatic has announced a partnership with beauty and personal care brand L’Oréal Men Expert. As a result of the deal, both entities will develop content and product activations centred around the newly created #PrepToPlay tagline. L’Oréal Men Expert’s logo will be featured on...

New York-based esports organisation Andbox has appointed award-winning author and businessman James Frey as its CEO.  Andbox announced in a release that Frey will oversee and propel the organisation’s growth, helping the company become ‘New York’s next major entertainment brand and the leading esports organisation in...