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South Korean automotive marque Kia Motors has extended its partnership with the League of Legends European Championship (LEC) for the 2022 season. As a result, the marque has been named the LEC’s Main Automotive Partner for a fourth consecutive year. Image credit: LEC, KIA Motors RELATED: LEC names LG...

Esports tournament organiser BLAST has announced details surrounding its 2022 BLAST Premier CS:GO tournament series. The third edition of the series will include seven CS:GO events played throughout 2022, with BLAST Premier’s overall prize pool totalling $2.47m (~£1.8m).  Credit: Adela Sznajder/BLAST Premier RELATED: ESL Pro League Louvre Agreement...

Data platform GRID Esports has renewed its partnership with tournament organiser Epic Esports Events. The renewal will look to support Epic Esports Events’ tournament ecosystem. This includes providing data products and third party data distribution to media destinations and the regulated betting industry. Image credit: GRID RELATED:...

North American esports organisation Immortals has announced a multi-year League of Legends naming rights deal with American insurance company Progressive. As a result of the agreement, the organisation’s LCS teams will compete as Immortals Progressive.  Image credit: Immortals Progressive RELATED: Immortals partners with SPORTFIVE Immortals Progressive also revealed its...

Indian BGMI (Battlegrounds Mobile India) team OR Esports has announced fast-food franchise KFC India as its ‘Winner Winner Chicken Dinner’ (WWCD) sponsor for 2022.  As part of the deal, KFC will become a streaming partner, be integrated into team jerseys and create a digital avatar of...