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Riot Games has announced soft drink manufacturer Coca-Cola as a worldwide founding partner of the League of Legends: Wild Rift esports circuit. As a result of the multi-year deal, the manufacturer will collaborate with the publisher to create ‘unique fan experiences’ for the game and its esports circuit, which begins this...

Game developer PUBG Corporation and multinational conglomerate Sony have signed a partnership that will see PUBG MOBILE esports events in 2022 use Sony’s Xperia line of smartphones. The mobile phones will be supplied to players and teams, with Sony’s Xperia brand becoming the official smartphone partner...

Esports betting and media company Rivalry has added a variety of mobile esports to its sportsbook offering.  The bookmaker’s betting offering currently includes Mobile Legends: Bang Bang, League of Legends: Wild Rift, Call of Duty Mobile, PUBG Mobile and Free Fire. The company also revealed that...

North American esports organisation Immortals has extended its partnership with the Southern California and San Diego Toyota Dealers Association.  Toyota’s brand will continue to receive logo placement on Immortals’ LCS jerseys. Moreover, additional Toyota branding will be featured on the organisation’s Wild Rift jerseys. Image credit: Immortals...

Israeli esports organisation Finest has announced the acquisition of Monaco Esports Fédération-owned team Monaco Esports for $10m (~£7.6m). As part of the merger, Monaco Esports operations and branding will cease to exist and will be absorbed into Finest. This won’t include the club’s upcoming Sim Racing event,...