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The British Basketball League (BBL) has announced a partnership with esports product developer Innovation Esports. The multi-year deal will see the developer launch the BBL’s inaugural gaming and esports programme. Credit: Innovation Esports/British Basketball League RELATED: British Esports Association joins forces with British Basketball Federation The programme, created by Innovation Esports,...

Danish esports organization Astralis has announced a new commercial partnership with electronics retailer POWER. The deal will bring Astralis into POWER retail locations across the Nordics. According to a release, POWER will establish “separate Astralis universes in our stores.” The retailer will also supply Astralis-branded...

Credit Karma today rolled out plans for its first activation around Valorant after quietly signing a deal with game publisher Riot Games last month. San Francisco-based Credit Karma will focus on promoting its new Credit Karma Money, a banking product targeted at Gen Z consumers...

Game publisher Riot Games has announced the League Of Legends: Wild Tour Brazil, a regional competitive circuit for Wild Rift. Prior to the circuit, Riot Games will also host a Brazilian event called Wild Rift Season Start which will be exclusively broadcast on NimoTV. Credit: Riot Games...

New Jersey lawmakers last week passed the bi-partisan bill A637 to include esports betting in the state’s legal sports betting industry. A637, unofficially known as the esports betting bill, has generated a bulk of interest since being introduced in January 2020. The bill revises and expands...