Brazilian esports icon Nicolle “Cherrygumms” Merhy was named on Tuesday as a brand ambassador for Nike, making her the first woman to have that role in Brazil’s gaming environment. She will participate in marketing actions, especially with Nike’s Air Max, and support the brand in its...
Singapore-based esports tournament and media network company Esports Players League (ESPL) announced that it has secured a seven-digit Pre-Series A financing round led by Swedish esports investment firm RightBridge Ventures. The company intends to use the investment proceeds to fund its future growth including international expansion...
On the final day of MSI, everything was on the line for PSG, MAD, and Cloud9. With only two sides able to progress, PSG went into the day in good shape, needing just one win. As for MAD, it was in their hands, especially if they...
Global esports wagering services brand Esports Technologies has announced a new marketing partnership with NBA star Jordan Clarkson of the Utah Jazz. Clarkson will partner with the technology company as an ambassador on marketing campaigns to raise awareness of the brand across social platforms through content, appearances,...
The Brits have been reunited, as Alexx returns to the squad. The London Royal Ravens have looked much improved in recent weeks. After winning four out of their last eight matches, the Ravens have started to climb up the standings. However, they’ve decided to make a...
EA has unveiled plans to crowdfund the prize pool for the ALGS Championship. The cosmetics will be available via five separate bundles, one for each skin set and one for all four. The prize pool for the ALGS was due to be $1 million, however, that...
Electronic Arts has announced that Apex Legends fans will be able to contribute to the ALGS Championship prize pool by purchasing item bundles in the title’s store. According to the release, the original prize pool of $1m (~£704,000) could potentially rise up to $3m (~£2.1m) due...
Esports Media Inc, the multimedia company behind news outlet Esports.gg, has announced a partnership with gaming lifestyle brand Razer. The partnership will see Razer position itself at the centre of a new esports media project. Moreover, the firm will provide ‘support’ to Esports.GG’s global network of...
Electronic Arts will announce Tuesday that select in-game purchases from its free-to-play battle royale game Apex Legends to help contribute to the total prize pool of the upcoming Apex Legends Global Series Championship, which begins on May 22. EA announced last week that the total...
Establishing a fanbase is crucial for an esports team. Another challenge is turning fans into customers. On this week’s ESI Focus podcast, Rob Borm, Aquatik Esports’ Vice President of Strategic Partnerships, joins ESI’s Sub-editor Tom Daniels to discuss this crucial transition. This is the first of...