The UK delivery branch of pizza chain Pizza Hut has selected marketing and creative agency Kairos Media as its agency of record. The collaboration will see the agency work with the chain to develop and execute a strategy where gaming and esports are at the forefront. Credit: Pizza Hut Delivery...
Team Ninja manager Jessica Blevins has been partly credited with the success of her husband, Tyler “Ninja” Blevins, a world-renowned gamer with more than 16M Twitch followers. She’s negotiated multi-million-dollar contracts and worked with brands including Trident, Sour Patch, NordicTrack and Crest. Today at SBJ’s...
PC equipment company Pichau Gaming and Facebook Gaming have been announced as sponsors of Brazilian esports competition Copa Netenho. Copa Netenho is a PUBG MOBILE tournament in partnership with influencer Neto Cavalcante. Credit: PUBG MOBILE Brazil RELATED: PUBG MOBILE announces Brazilian female tournament Valkirias The games will be...
At the antitrust trial between Apple and Epic Games Wednesday, the Fortnite maker called several witnesses to explain the differences between having a native app on iOS and using a web-based app; and the difference between a console game and mobile app development. The trust...
Team Envy and Generation Esports announced that they have partnered to bring more esports programs to Texas schools. Financial terms of the deal were not disclosed. Envy will work with Generation Esports’ High School Esports League (HSEL) and Middle School Esports League (MSEL), integrating its...
OverActive Media, the parent company of MAD Lions, Toronto Ultra, and Toronto Defiant, has announced the Red Bull Gaming Studio after striking a multi-year partnership with the energy drinks brand. The Red Bull Gaming Studio, located inside OverActive Media’s new headquarters in Toronto, is expected to...
Fortnite Battle Royale’s version of a Flare Gun has returned in Chapter 2 - Season 6. After first becoming a weapon and enemy player marker in Chapter 2 - Season 3, the Flare Gun entered Fortnite’s dreaded vault where items go to collect dust. The Flare...
TV channel Loading closed a partnership with Red Bull for the broadcast rights of the Brazilian finals of the Red Bull Campus Clutch, the first global Valorant tournament for universities. Loading will then feature the matches on Brazilian broadcast TV, pay-TV, and on its channels...
Spanish esports organisation Vodafone Giants has announced a partnership with Nestlé-owned drink-mix brand Nesquik. As a result of the partnership, Nesquik’s logo will appear on Vodafone Giants’ jerseys and on the organisation’s social media platforms. Photo credit: Vodafone Giants RELATED: Vodafone Giants unveils partnership with MAGGI FUSIAN According to...
OverActive Media has announced a multiyear partnership with Red Bull. The partnership includes product integration, content creation, and the unveiling of a new Red Bull Gaming Studio facility. The Toronto Defiant and Ultra will play their matches from this studio until their respective leagues return...