esports

North American esports organisation Immortals has extended its partnership with the Southern California and San Diego Toyota Dealers Association.  Toyota’s brand will continue to receive logo placement on Immortals’ LCS jerseys. Moreover, additional Toyota branding will be featured on the organisation’s Wild Rift jerseys. Image credit: Immortals...

Israeli esports organisation Finest has announced the acquisition of Monaco Esports Fédération-owned team Monaco Esports for $10m (~£7.6m). As part of the merger, Monaco Esports operations and branding will cease to exist and will be absorbed into Finest. This won’t include the club’s upcoming Sim Racing event,...

Aggero, a UK-based company that uses machine learning and analytics to help streamers monetise content better, has secured $2m (£1.5m) in seed funding. The round was led by LAUNCHub Ventures, with GapMinder, SCM Advisors, Klaas Kersting and Phil Mohr also investing in the company.  (ESI Illustration) Image...

NFT gaming guild BAYZ has announced a partnership with Ignite Tournaments, a play-to-earn tournament infrastructure company. The partnership, which will initially focus on Brazil, sees both parties work together on creating competitive strategies and tournaments going forward.  Image credit: Ignite Tournaments / BAYZ RELATED: Ignite Tournaments raises $10m...

London-based esports organisation Tundra has appointed former Fnatic Creative Director Danny Lopez as its new Director of Marketing and Content. According to a release, Lopez will focus on building the organisation’s brand visibility in addition to increasing fan engagement. (ESI Illustration) Image credit: Tundra Esports RELATED: Tundra appoints Evgeniy Roshchupkin as new...

Danish esports organisation Astralis has announced a two-year extension of its partnerships with sportswear brand hummel. According to Kasper Sindt, Astralis’ Commercial Director, the new deal includes expanding into general merchandise collections. Moreover, hummel will now operate Astralis’ webshop and retail for B2B and B2C markets. Image...