esports

Galaxy Racer’s MENA content creators. Image credit: Galaxy Racer Leading esports brands, athletes and celebrities have predominantly focused on engaging with esports communities across South East Asia, North America and Europe. The Middle East & North Africa (MENA) region’s potential, meanwhile, arguably remains largely untapped. This is...

North American esports organisation the Kansas City Pioneers has announced a partnership with AI-driven video game wager and data platform PLLAY Labs. As part of the deal, the two entities will collaborate on multiple projects to enhance fan monetisation and engagement experiences across different avenues. Image credit:...