esports

American coffee and doughnut company Dunkin’, also known as Dunkin’ Donuts, has teamed up with Twitch Rivals North America for a series of custom activations. Image credit: Dunkin’ RELATED: Lidl enters esports through SK Gaming partnership In addition to being named the official fan fuel of the competitive...

Riot Games has announced the launch of VCT Game Changers, a new VALORANT programme that focuses on creating opportunities and exposure for women and other marginalised genders. Credit: Riot Games RELATED: Riot Games announces several partnerships for VALORANT Champions Tour Game Changers will consist of two core competitive initiatives,...

The Swedish Professional Football Leagues (SEF) has announced a long-term partnership with DreamHack Sports Games, MTG’s sports simulation business unit, to strengthen the football association’s FIFA esports competition, eAllsvenskan. The partnership will see DreamHack Sports Games assist with the development of the eAllsvenskan, which is part of...

Minnesota Røkkr parent Version1 has announced sponsorship renewals with SCUF Gaming and X Rocker, which both served as inaugural season partners for the Røkkr. SCUF Gaming will continue to serve as the official controller partner of the Minnesota Røkkr, while X Rocker has expanded its...

Machine oil brand Castrol announced Wednesday that the company has signed a sponsorship deal with Chinese game publisher Tencent for China’s top Honor of Kings competition, King Pro League (KPL).  Financial terms of the deal were not disclosed. Castrol is owned by British Petroleum (BP),...