esports

TheGrefg destroyed Twitch's live viewership record during Fortnite skin revelation. Fortnite: Battle Royale's ICON Series began roughly a year ago, coinciding with the release of Twitch superstar Tyler "Ninja" Blevin's very own skin. Epic Games continued the ICON Series hand-chosen creators, including Australian personalities Lachlan "Lachlan"...

As a platform dedicated to gamers, Nicecactus writes for Esports Insider to provide an insight into how this audience should be approached by brands.  Image Credit: Nicecactus RELATED: Nicecactus: Ad and sponsorship strategy needs to be overhauled The esports industry is growing more than ever. Last year, total esports revenues nearly hit...