Esports entertainment company Allied Esports has announced the sale of the World Poker Tour to investment group Element Partners. The agreement sees Element purchase Allied Esports’ poker-related business and assets for a total of $78.25m (~£57.35m). In addition, the firm has also announced its intention to...
Fortnite just experienced the arrival of one ugly movie monster. It was a quick turnaround for Epic Games after releasing Fortnite: Battle Royale patch 15.20 just last week. That update notably introduced an Easter egg, which hinted that iconic movie monster Predator crash-landed in Stealthy Stronghold....
DreamHack Sports Games has appointed sports industry veteran Scott Steedman as its new Chief Commercial Officer. According to the release, Steedman will lead all the teams, plus the sales and marketing efforts, of MTG’s sports simulation business unit. Photo credit: DreamHack Sports Games RELATED: DreamHack Sports Games...
Brazilian esports organization W7M Gaming announced that digital bank BS2 is its latest partner. This is the latest move by the bank towards the esports community, expanding its presence after entering the market in 2020 through sponsorships with paiN Gaming and Vivo Keyd, and the...
Rocket League developer Psyonix has teamed up with ESPN’s X Games to celebrate the upcoming X Games in Aspen. According to the release, Rocket League will host a new Rocket League Championship Series (RLCS) X Regional event for North America at the competition. Moreover, X Games-inspired items will...
KitKat joins the growing list of brand partners returning to the LEC for the 2021 season. The new campaign will be built around the slogan “Even the biggest champ needs a break,” with a new gaming-themed commercial spot airing to highlight the phrase. “KitKat started...
While many games are international hits, few can say that they achieve equal greatness across all regions. This is especially the case in esports, where different countries can have vastly different levels of interest in the major titles. So, why does this happen, and how strong...
North American esports organisation Counter Logic Gaming (CLG) has entered into a marketing partnership with gaming rewards platform Playfull. As a part of the deal, Playfull will be able to offer CLG’s merchandise to its community members as rewards. In addition, the companies might work together on...
Riot Games has announced that Logitech G will return as the official peripheral sponsor of the League of Legends European Championship (LEC) for 2021 and 2022. Logitech G has been a key supporter of the LEC since 2019, with the renewal marking the brand’s third consecutive year...
Leading British esports organisation Fnatic has announced a multi-year partnership with North American beef jerky snack firm Jack Link’s. Following a successful activation in 2019, the two entities have teamed up again as Jack Link’s looks to strengthen its reach across EMEA and establish its brand in...