LG UltraGear, the gaming monitor brand of South Korean electronics company LG Electronics Inc, announced on Monday that it signed a sponsorship deal with global esports organization Gen.G Esports for its League of Legends team. Financial terms of the deal were not disclosed. Gen.G Esports...
Mobile Legends: Bang Bang developer MOONTON has released a theme song for the upcoming M2 World Championship. The song, titled “Immortal Hero,” is performed by British indie-rock band The Filthy Souls and has amassed more than 750K views on YouTube at the time of writing....
Chinese esports organisation Suning Gaming has announced a partnership with smartphone manufacturer OnePlus. The partnership commenced on the opening day of League of Legends Pro League’s (LPL) 2021 Spring Split last Saturday, with Suning’s player jerseys featuring OnePlus’ logo. Photo credit: OnePlus RELATED: Suning seals KFC partnership ahead of...
Women in Esports, an initiative created by not-for-profit organisation the British Esports Association, has joined forces with UK-based esports organisation Rix.GG. The collaboration will see the two parties host a female-only VALORANT tournament titled ‘The Huntress Trials’. Credit: British Esports Association RELATED: British Esports Association teams with FACEIT for Women in Esports...
It looks like two more former LEC players have found a new home; with former SK Gaming’s Juš "Crownshot" Marušič, and Fnatic mid laner Tim "Nemesis" Lipovše joining LCK side Gen.G on their content team. While it’s a surprise move to see two former LEC starters...
Streaming analytics company StreamElements and Arsenal.gg have released their year-end report, which concludes that Twitch saw an 83% increase in hours watched from 2019 – 17B, up from 9B. The Amazon-owned company also set a new milestone in December with more than 1.7B hours watched...
Simplicity Esports-operated Brazilian esports organization Flamengo Esports has finished its one-season deal with B4 for a Free Fire team, but is keeping in the first division of the Brazilian game’s professional league through a new partnership signed with TRT Gaming. Through the deal, Simplicity has...
Gen.G, the global esports organization with ties to North America and Korea, has announced a collaborative esports partnership with Southern California McDonald’s franchisees. The two will be “organizing and executing a series of esports initiatives focused on Los Angeles, San Diego, and Palm Springs, including...
Global esports organisation Gen.G and McDonald’s franchisees in Southern California have announced a series of esports initiatives based in Los Angeles, San Diego and Palm Springs. The initiatives, set up to ’empower’ Southern California gamers, include a multi-week play-in tournament for employees only, as well as...
German esports organisation SK Gaming has welcomed international supermarket chain Lidl as its fresh food partner. Photo credit: SK Gaming RELATED: SK Gaming manufactures partnership with AMD Lidl, which will make its first official move in esports through the deal, is expected to provide SK Gaming with a...