esports

TheGrefg destroyed Twitch's live viewership record during Fortnite skin revelation. Fortnite: Battle Royale's ICON Series began roughly a year ago, coinciding with the release of Twitch superstar Tyler "Ninja" Blevin's very own skin. Epic Games continued the ICON Series hand-chosen creators, including Australian personalities Lachlan "Lachlan"...

As a platform dedicated to gamers, Nicecactus writes for Esports Insider to provide an insight into how this audience should be approached by brands.  Image Credit: Nicecactus RELATED: Nicecactus: Ad and sponsorship strategy needs to be overhauled The esports industry is growing more than ever. Last year, total esports revenues nearly hit...

The League of Legends European Championship (LEC) has announced that gaming PC brand Alienware will continue to support the competition for the third year running. The partnership, which began in 2019, has seen Alienware power the LEC stage with desktops and displays. This year, the analyst desk...