Zombies will be Free to Play for the first time ever this weekend, here’s everything you need to know. This week from January 14 to January 21, Black Ops Cold War’s Zombies mode will be free to play for all platforms. This is the first time...
As a platform dedicated to gamers, Nicecactus writes for Esports Insider to provide an insight into how this audience should be approached by brands. Image Credit: Nicecactus RELATED: Nicecactus: Ad and sponsorship strategy needs to be overhauled The esports industry is growing more than ever. Last year, total esports revenues nearly hit...
North American esports organization TSM announced on Monday what it calls a “broad partnership” with carmaker Cadillac, naming it the exclusive automotive partner of the esports organization. Financial terms were not disclosed. TSM said in its announcement that the campaign with the company will begin...
The government of the São Paulo state, Brazil, has launched its own esports tournament, the “São Paulo Jogos de e-Sports” (roughly translated as São Paulo Esports Games). It will be a championship for students from schools and universities of the São Paulo, featuring Garena’s Free...
The League of Legends European Championship (LEC) has announced that gaming PC brand Alienware will continue to support the competition for the third year running. The partnership, which began in 2019, has seen Alienware power the LEC stage with desktops and displays. This year, the analyst desk...
The video game industry saw substantial growth in 2020 as a result of the global COVID-19 pandemic, and that growth was reflected in a massive uptick in gaming conversation on Twitter. The social media platform has reported an increase in gaming-related tweets of 75% year-over-year....
Benjyfishy, Mongraal and more received more impressions than most esports athletes. The eyes on gaming in 2020 increased significantly. Much of that resulted from the COVID-19 pandemic, which continues to affect countries across the globe. In the absence of traditional sports, the focus shifted to esports...
A Twitch streamer named Vyse_domo accomplished the seemingly unthinkable in Fortnite's Arena Mode. It's undoubtedly no Swiss picnic to reach the Champion Division in Fortnite: Battle Royale's Arena Mode. Just ask the thousands of players who fail to advance past the Contender Division. Although Arena is...
German esports organization SK Gaming announced that it has partnered with German international supermarket chain Lidl, which will serve as the organization’s official fresh foods partner. As part of the partnership, Lidl will supply SK Gaming’s player facilities in Cologne and Berlin with fresh foods...
The LEC has announced Alienware as its official PC and monitor partner for 2021, once again providing the competition hardware used by the league. This continues a relationship between the entities which began in 2019. In addition to providing the desktops and monitors used on...