Swedish esports organization Team Alliance announced a partnership Monday with sports betting and gaming operator VBET to become its title sponsor. This is the first esports-related sponsorship for the bookmaker. Financial terms of the partnership were not disclosed. In addition to key logo placement on...
South Korean esports organization T1 Entertainment & Sports (T1) announced Monday on its official Weibo that the organization has signed a partnership deal with South Korean confectionery company Orion Corporation (Orion). Orion will provide branded snacks to T1 players, according to the announcement. Financial terms...
Philippines-based esports organization, Nexplay Esports announced the signing of a Wild Rift roster, formerly known as Aether Rift. This marks the complete absorption of influencers and esports teams under the Akosi Dogie brand. Akosi Dogie is a popular influencer and streamer and former competitive Mobile...
Long-time LEC supporters Kia are staying committed for 2021. Today, the LEC announced that Kia will maintain their partnership together for 2021. Kia has been one of the LEC's key partners for the past three years and a notable part of the broadcast. They've sponsored many...
Esports tournament organizer ESL Gaming will continue its relationship with global credit card company Mastercard as the official payment partner for the Northern League of Legends Championship (NLC). Financial terms were not disclosed. As part of the deal, Mastercard will offer “Priceless Play of the...
With the LEC getting underway in just a few days, the league has confirmed the talent that will grace the broadcast for 2021. The majority of the talent from 2020 returning and the 2021 broadcast will feel like a familiar place for fans. Two new additions...
Spanish esports organization Vodafone Giants announced Monday that Nestlé noodle brand MAGGI FUSIAN has signed on as a sponsor. Financial terms of the sponsorship were not disclosed. Through this agreement, Vodafone Giants will promote the brand on social media and its various broadcast channels. In...
The Brazilian Free Fire stars Bruno “Nobru” Goes and Lúcio “Cerol” Lima have partnered to create a new organization for the local scene: Fluxo. The team will be playing in the first division of the Brazilian Free Fire League (LBFF) after buying the spot from...
French esports organisation Team Vitality has announced a new partnership with gym equipment company Incept. As a result of the partnership, Incept will equip Team Vitality’s performance centre in France with its gym machines. Moreover, the health and fitness firm has been named the organisation’s official...
Spanish esports organization MAD Lions announced Monday a partnership with gaming peripheral company Razer. Financial terms of the deal were not disclosed. The three-and-half-year agreement will see MAD Lions players equipped with various razer-made gaming peripherals including mice, mousepads, console controllers, and “high-end” Blade laptops...