Tournament organiser ESL Gaming has announced the renewal of its partnership with financial company Mastercard for the Northern League of Legends Championship (NLC). As a part of the agreement, Mastercard will remain as the official payment partner of the NLC. In addition, the financial services corporation will continue to...
The latest brand to renew its partnership agreement with the LEC is Logitech gaming peripherals brand Logitech G. This will be the third year of Logitech G’s partnership with the European esports league. Additionally, the renewed deal will last for the next two years. Logitech...
The League of Legends esports season kicked off over the weekend with the world’s top region also leading in viewership. Influencers are continuing to change the shape of Twitch through collaboration and event-based streaming. Twitch’s Top Channel – TheGrefg Spanish YouTuber and streamer David “TheGrefg”...
English football club Manchester City has joined forces with North American esports organisation FaZe Clan to host a Fortnite tournament. The FaZe City Cup will feature some of FaZe Clan’s Fortnite roster and content creators, alongside Manchester City midfielder Kevin De Bruyne. Credit: FaZe Clan RELATED: Manchester City eSports scores deals with Etisalat and Nexen...
Switzerland-headquartered peripherals manufacturer Logitech reported its financial results for the third quarter of its fiscal year (FY) 2021, which ended on Dec. 31, 2020. The company generated net sales revenues of $1.67B USD during the period, up 84.7% from $903K in the same period last...
OverActive Media‘s Spanish esports brand MAD Lions has unveiled gaming hardware and esports brand Razer as its latest team partner. The deal, which is expected to last three and a half years, will see Razer become the gaming peripherals sponsor for the brand. Image Credit: Razer/ MAD...
Danish esports organisation Astralis has partnered with Universal Music Group for a new ‘music initiative’, according to a release. Danish musician Mattis has released the first song of the initiative, titled ‘To The Stars’, which is Astralis’ motto. RELATED: Astralis launches talent development initiative The partnership will also include...
Esports company DreamHack Sports Games has appointed international sports industry veteran Scott Steedman as its new chief commercial officer. Steedman will report directly to CEO Roger Lodewick and will be responsible for “building and leading the commercial and marketing teams, in addition to developing commercial...
Meat snacks maker Jack Link’s has entered into a multi-year partnership agreement with esports organization Fnatic. The deal follows an initial pairing in which Fnatic and Jack Link’s UK teamed up for an interview video in 2019. Under the new deal, the Jack Link’s logo...
Ukrainian esports organisation Natus Vincere (Na’Vi) has announced a partnership with mobile game developer Plarium and its RAID: Shadow Legends franchise. The deal will see RAID: Shadow Legends’ logo appear on Na’Vi’s jerseys, with the esports organisation also collaborating on a range of marketing activations featuring the mobile...