esports

UK-based organisation Guild Esports has announced its second sponsorship deal since its London Stock Exchange debut in October, partnering with gaming peripherals brand HyperX. Photo Credit: Hyper X RELATED: Team Liquid, Envy, Guild added to Rocket League’s in-game esports shop According to a release, the contract value — which...

Gaming media and marketing platform Subnation has acquired an equity interest in North American Fortnite team XTRA Gaming.  As a result, the company will advise and lead XTRA Gaming’s partnerships, content initiatives, branding, and merchandising, with the aim being to ‘transform it into a premium lifestyle brand...