The devastating attacks in Atlanta last week that resulted in the murder of eight people including six Asian women sparked an important conversation across social media about the rise of Anti-Asian hate in America. In the past week, The Esports Observer reached out to several...
100 Thieves has a new deal with Boston Beer Company brands Truly Hard Seltzer and Twisted Tea Hard Iced Tea, the latest new sponsor brought on board by the popular L.A.-based gaming organization. The deal was announced Friday and terms were not revealed aside from...
It only takes a few minutes to figure out what motivates 21-year-old Ashton “Astonish” Harris, one of the latest talents signed by gaming and lifestyle company XSET. While Harris loves competitive gaming and playing football, his family comes first, even when that means putting his...
North American esports organisation 100 Thieves has announced partnerships with Truly Hard Seltzer and Twisted Tea Hard Iced Tea. Truly and Twisted Tea will collaborate with 100 Thieves on a range of activations across its platforms. This includes co-branded content, social challenges, livestreams and giveaways. Credit: 100...
Riot Games have just showcased the first teaser and gameplay footage for the 155th LoL champion. After months of anticipation, Gwen, The Hallowed Seamstress has been finally teased by Riot Games. The developers ‘stitched’ the teaser and followed it up with some unique gameplay footage for...
We take a look at the most popular esports games. A decade ago, it would have been unthinkable to say that traditional sports would be less popular than esports. Today, the statement doesn’t look as out of place as it did previously. The likes of soccer...
Global esports organization Gen.G has partnered with Toyota, to create the “Toyota Sienna Dream Builds,” a week-long Minecraft build competition focused the theme “Let’s Go Places in Your Dream Ride.” The event starts on March 26, inviting fans and influencers to participate by...
After speaking with the Founder and CEO of Cloud9 Jack Etienne Friday, The Esports Observer can confirm that the North American esports organization is set to pause its Counter-Strike: Global Offensive operation and bench its rostered players. Benched players will be free to pursue other...
Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is available on all major podcast platforms and is also available in written form...
OverActive Media‘s Spanish esports brand MAD Lions has partnered with the Spanish automobile manufacturer SEAT for all of the organisation’s League of Legends teams. According to the release, the partnership will include broad-range advertising, in-person and digital activations, and original content creation. Credit: OverActive Media RELATED: MAD Lions signs...