Electronic Arts will announce Tuesday that select in-game purchases from its free-to-play battle royale game Apex Legends to help contribute to the total prize pool of the upcoming Apex Legends Global Series Championship, which begins on May 22. EA announced last week that the total...
Establishing a fanbase is crucial for an esports team. Another challenge is turning fans into customers. On this week’s ESI Focus podcast, Rob Borm, Aquatik Esports’ Vice President of Strategic Partnerships, joins ESI’s Sub-editor Tom Daniels to discuss this crucial transition. This is the first of...
The loss of live, international competition was a significant blow to the esports industry in 2020. This week saw multiple big international events take place, and a corresponding surge in esports viewership on Twitch. Twitch’s Top Channel – xQc Being banned from Grand Theft Auto...
Southeast Asian esports organization EVOS Esports has revealed a new collaboration with sports apparel brand Puma. The companies have teamed up to produce a co-branded tracksuit as well as a unique activation which combines virtual and physical items. By purchasing the tracksuit, fans will also...
Russian organisation Gambit Esports has announced a partnership with esports data and technology company Abios. Image credit: Gambit Esports / Abios RELATED: Abios talks to Unibet about the future of esports betting In an effort to further engage its fans, Gambit will tap Abios data to ‘create additional...
The University of Warwick, home of Warwick Esports, has announced plans to invest £275,000 of its own earned income to establish a new ‘flexible’ esports centre on campus. Located in the ‘Junction’ facility, the esports centre will help ‘stimulate innovation’ in the school’s newly refurbished basketball...
Brazilian esports organization LOUD announced on Monday that it is now being sponsored by the Itaú bank. The brand will now be displayed on LOUD’s jerseys for its competitive teams (League of Legends, Fortnite, and Free Fire) and also on the SOMOS LOUD (translated as...
The Esports Integrity Commission (ESIC) has partnered with esports data provider PandaScore. As a result, Pandascore has been named an official data partner of ESIC. The data firm will contribute to the ESIC by monitoring betting market behaviours and uncovering data-driven insights, which will support the commission’s...
This piece first appeared in Edition 8 of The Esports Journal Adam Apicella wants esports to bulk up. The Ohio Valley native isn’t so much building the gym for the esports industry as he is inventing exercises for the metaphorical Vindex all-in-one fitness machine. Use Vindex,...
Enthusiast Gaming, the parent company of Luminosity Gaming, has joined forces with British award-winning music band Coldplay. The collaboration will see both parties look to create a ‘fresh and unique musical experience’ that coincides with the release of the band’s latest single, ‘Higher Power’. Photo credit: Andrea...