Chinese e-commerce platform Jing Dong has signed a two-year strategic partnership with China’s League of Legends operator TJ Sports. Financial terms of the deal were not disclosed. As part of the deal, JingDong will become one of the Chinese partners of the upcoming League of...
North American organisation NRG Esports has announced a partnership with insurance company The General. As a part of the deal, the organisation’s Rocket League team will be renamed ‘The General NRG’ and outfitted in branded jerseys for all future competitive and non-competitive events. (ESI Illustration) Image credit:...
Intel has renewed its long-standing partnership with ESL Gaming for another three years. The partnership will continue into 2022, at which time will begin a new era for this relationship in which the companies will invest $100M USD in esports over three years. This renewal...
Brazilian esports organisation LOUD has announced the signing of Brazilian rapper GUXTA, making him the team’s first music influencer. Credit: LOUD RELATED: Latin artist Ozuna partners with XSET Despite officially signing for the esports organisation yesterday (April 27th), this is not the first time that GUXTA has collaborated with...
CSL Esports, in conjunction with the esports program at Louisiana State University, will showcase 17 of the top collegiate esports teams in the U.S this weekend as they compete for $60K USD in scholarship money and the title of Champion. From May 1-2, teams will...
Find out where to locate Island Soccer Players in Season 6. Brazilian football superstar Neymar da Silva Santos Júnior, known by most as Neymar Jr, has officially entered Fortnite Battle Royale’s expansive universe. First teased as a not-so-secret Chapter 2 - Season 6 Battle Pass addition,...
Esports organiser and production company ESL Gaming has renewed its long-standing partnership with North American technology company Intel, taking the collaboration to 20 years. According to the release, the renewal, which is set to commence in 2022, will see both entities invest over $100m (~£71.95m) in...
Esports journalism resembles the industry at large: there’s not much money in devotion. Like orgs and other conglomerates, publications often stray from mere news coverage to make ends meet. Logistically, this means diversifying their revenue streams, or at least their coverage, to attract the promised...
NRG Esports has sold the naming rights to its Rocket League team to The General Insurance in what the sides say is a first-of-its-kind partnership in North America. The deal is being announced this morning and will see its team that competes in the Rocket...
Chinese livestreaming platform Huya has signed an exclusive media rights deal worth ￥2,013m RMB (~£223.88m) for League of Legends esports in China. Credit: Riot Games RELATED: Bilibili lands exclusive Chinese rights for League of Legends World Championship, more Huya secured the five-year agreement with TJ Sports, China’s League...