Belgian drink and brewing company Anheuser-Busch InBev has partnered with North American organisation OpTic Gaming for the launch of its UK-based esports viewing party platform TheCooldown.gg. Cooldown enables its users — both esports fans and bar owners — to seek and request viewing parties in their...
NASDAQ-listed gambling operator Esports Entertainment Group (EEG) has seen its gaming license approved by the New Jersey Division of Gaming Enforcement (DGE) on Monday, the company announced. Credit: Esports Entertainment Group RELATED: Baltimore Ravens sign multi-year deal with Esports Ent Group The approval notice will allow EEG to...
European ice cream brand Magnum Tarrinas has announced a partnership with tournament organiser Liga de Videojuegos Profesional (LVP). As a result of the deal, Magnum will sponsor the First Turret of every LVP Superliga League of Legends match from May 31st, which is when the Spanish...
The Brazilian pharmaceutical company Hypera Pharma is now sponsoring the Valorant Champions Tour Game Changers, Riot Games’ initiative to promote the inclusion of minorities in esports. Hypera Pharma will be featuring its brand Buscofem, a medicine made to help enhance women’s well-being. Buscofem is also...
Content is integral to creating fanbases for a multitude of reasons. As such, learning to optimise content creation is crucial as it allows players and organisations to focus on other aspects and improve overall quality. On this week’s ESI Focus, we chat with REELY.AI’s CEO Daniel...
Kristen Salvatore has exited North American esports organization Cloud9 to join The Mom Project as its new chief marketing officer. In her new role at The Mom Project, Salvatore will help the company further its goals of helping businesses attract and retain female talent, with...
Valorant Masters Reykjavik began with three high-intensity matches, already sending three teams to the lower bracket. Valorant’s first-ever International LAN tournament is officially underway, kicking off on Monday, May 24th. The first day of play included three absolute heaters. Beginning with FNATIC versus KRU Esports, followed...
Esports entertainment holding company Subnation Media and Trench Made Gaming, an esports team co-founded by NFL player Marquez Valdes-Scantling, have launched the Battle of the Trenches Call of Duty: Warzone Invitational. According to the release, the two-day competition will see participants compete for $5,000 (~£3,525), a...
North American esports organisation Panda has appointed Anthony Delconte, formerly of business news channel CNBC, as its Director of YouTube Channel Management. In his new role, Delconte will be responsible for scaling and operating Panda’s YouTube content across the organisation’s channels. Image credit: Panda RELATED: Panda Global hires...
Subnation Media, a gaming and esports media holding company with an eye looking towards the culture of gaming and lifestyle of esports, along with Trench Made Gaming (TMG), a competitive esports team and lifestyle brand, have come together for a new “Battle of the Trenches”...