Allied Esports has signed a multiyear agreement with MuxIP to distribute content across select OTT platforms including PLEX, RiverTV, SportsTribal TV, Switch TV, and HerogoTV. This is the first distribution deal Allied Esports has secured for original content. The channels will showcase events hosted by...
Five esports events were featured in a report listing the most impactful 15 sports events held in Shanghai in 2020. The report was released by The Shanghai Sports Bureau (SSB). The League of Legends World Championship 2020 (Worlds 2020), the biggest esports event of 2020,...
Wednesday marked the eighth day in what is expected to be a three-week-long antitrust trial between Fortnite developer Epic Games and iPhone maker Apple in California. On Tuesday, the focus was on Apple’s anti-steering policies (check out this story for more details) tied to the...
On March 26th, Fnatic and SK Gaming faced off in the first matchup of the 2021 LEC Spring Playoffs. But the game itself wasn’t the most important part of that day. The series marked the first time players were in the studio in almost a year...
Chargers RB Austin Ekeler’s Gridiron Gaming Group activated around the NFL Draft with its second major streaming event as the company looks to merge stick-and-ball and esports interests. “It’s just an opportunity for me with these bigger events to bring people in that are in...
Brazilian Fortnite influencer João “Flakes Power” Sampaio is founding a new content creation and esports organization named Hero Base. Initially focused exclusively on Fortnite, the organization unveiled on Thursday launches with sponsorship from Itaú, one of the main banks of the country, and GIGABYTE-owned PC...
Ukranian esports organisation Natus Vincere (NAVI) has announced a partnership with gaming chair manufacturer AndaSeat. The deal will see the manufacturer release a NAVI-branded gaming chair in July. Image credit: Natus Vincere / AndaSeat RELATED: Natus Vincere joins forces with RAID: Shadow Legends AndaSeat becomes the seventh partner in NAVI’s...
North American esports and lifestyle organisation FaZe Clan has announced the hiring of Kai Henry as its Chief Strategy Officer. As part of his new role, Henry will oversee all of FaZe Clan’s creative strategy, which includes being tasked with ‘expanding and steering’ the organisation’s creative...
After the announcement that the London Royal Ravens Call of Duty squad had taken on esports wagering site Midnite as a sponsor, sources close to the Call of Duty of Overwatch Leagues have confirmed with The Esports Observer that both leagues will now allow team...
Cannabidiol brand SummaForte has entered the esports space with the signing of Valorant pro and TSM player Braxton “Brax” Pierce. Pierce will utilize SummaForte products as part of his training regimen. He also appeared in a promotional video on SummaForte’s social media channels. SummaForte is...