Florida-based esports organisation Misfits Gaming Group (MGG) has launched The Misfits Agency, a media company designed to help brands enter into the gaming and esports sector. The agency will aim to ‘bridge the gap between generational audiences’ through content creation, with award-winning content creator Amy Palmer becoming The Misfits Agency’s President. Credit:...
Chinese live streaming platforms Huya and DouYu published their quarterly earnings for the first quarter of 2021, generating combined revenues of ¥4.76B RMB ($740M USD). Both companies share Tencent as their largest shareholder, which initiated a merger process between the two companies last year. The...
Boost Gaming, an online digital gaming shop owned by Blackhawk Network, has been announced as the latest official partner of Celebrity Esports Superstar League. The partnership will see the online shop provide activations and exclusive offers for viewers of Superstar League during its inaugural season. Credit: Celebrity Esports RELATED:...
Epic Games has announced the Fortnite x NBA collaboration! Fortnite Battle Royale and the National Basketball Association (NBA) have officially inked a deal to include team names and logos in the popular game. Rumors regarding the crossover began months ago, including a planned Community Event, where...
Gaming and esports market insights and analytics firm Newzoo has hired Hugo Tristão as its new market lead for esports. Tristão began the position at the company (a part of Leaders Group, the portfolio of which includes The Esports Observer) this week. Tristão, who is...
Is the iconic Nintendo character known as Samus coming to Fortnite soon? Epic Games’ ongoing anti-trust battle with Apple has opened the door to many possibilities in Fortnite’s future. In just the first week, court documents revealed potential crossovers with Lebron James, Lady Gaga, Ariana Grande...
Esports data provider Esports Charts has entered into a partnership with UK-based esports organisation Tundra Esports. The deal will see Esports Charts provide a range of analytics on the organisation’s teams and players, alongside statistics from across the esports market. Credit: Esports Charts RELATED: Esports Charts renews Flashpoint partnership According...
A select group of American PUBG fans are about to get lucky. Krafton has announced plans to host the PUBG New State closed alpha test in the United States. According to a new video on PUBG: New State’s YouTube channel, the alpha version will only be available...
Esports spikes the interest not only of gamers but also of major investors. Esports is one of the fastest-growing industries, estimated to reach $13 billion by 2025. In 2020, nearly 1 in 4 people worldwide were aware of esports, with a projected market growth of 9%...
Esports operations company Esports Engine has appointed Alfred Chak as its Chief Operations Officer. In his new role, Chak will collaborate with the company’s senior leadership on short and long-term business strategies, as well as executing business expansion and growth plans. Pictured: Alfred Chak, COO of Esports...