Nestlé chocolate brand KitKat has extended its partnership with Riot Games’s League of Legends European Championship (LEC) and European Masters until 2023. Moreover, KitKat’s partnership with Riot Games has been extended to include the League of Legends Continental League (LCL), the publisher’s top CIS League of...
Chinese smartphone maker OPPO hosted a new product release conference Thursday in Qinhuangdao for its OPPO Reno 6 product series. During the event, OPPO announced that the company has signed a three-year strategic partnership deal with China’s League of Legends esports operator TJ Sports, becoming...
Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is available on all major podcast platforms and is also available in written form...
KitKat will significantly expand its sponsorship of professional League of Legends in Europe, extending its partnership with the LEC and European Masters through 2023. The deal will continue to include in-game banner inventory. Additionally, KitKat will become a main partner of the League of Legends...
Epic Games has revealed the newest addition to the Fortnite Crew subscription service. Fortnite Battle Royale’s Twitter account got to work early this morning with the latest Fortnite Crew pack reveal. The update went live at 6 AM, with Epic Games announcing Mecha Cuddle Master as...
Respected Hong Kong academic institution Hong Kong Baptist University (HKBU) released a survey report on Thursday that showed overwhelming support for the development of esports in Hong Kong. Around 1,500 respondents and 2,100 Hong Kong secondary and university students participated in this survey via telephone...
Gaming hardware company ASUS has renewed its partnership with eNASCAR for the remainder of the eNASCAR Coca-Cola iRacing Series. 2021 season. As part of the agreement, ASUS’s Republic of Gamers (ROG) product line will be marketed in eNASCAR’s in-race broadcasts, as well as on its social media....
Sporting goods brand Wilson has been named as the official match ball of the NBA 2K League, an esports competition jointly organised by the game developer 2K Games and the NBA. The new ball will make its debut during the first matches of the NBA 2K...
LVL, an international venue and content brand for esports gaming, built and operated by Veritas Entertainment, has partnered with BMW bringing on the German automotive manufacturer as its official automotive partner. While financial details of the partnership were not revealed, LVL will help accelerate BMW’s...
Esports and gaming job platform Hitmarker has partnered with Esports College & Career Pathways (EsportsCCP), an organisation providing support to students in pursuing esports education and careers. The partnership seeks to provide data insights into the esports gaming job market and to form a ‘more accurate picture...