European organisation Astralis has partnered with glasses manufacturer Blux to develop a range of four blue light glasses designed for gamers. The glasses are available to purchase on Kickstarter, with certain pledges offering product discounts. August ‘Agge’ Rosenmeier of Astralis FIFA. Photo credit: Astralis , Blux RELATED: Astralis...
Russian esports organisation Virtus.pro has announced a partnership with hardware manufacturer Kingston FURY. According to the release, the cooperation will involve ‘various promotions’ on the organisation’s social networks. In addition, large-scale marketing integrations and other formats are expected to be implemented. Image credit: Virtus.pro / Kingston FURY RELATED:...
Sports Illustrated’s June edition is an esports feature with FaZe Clan donning the cover and breaking barriers. For nearly a decade, FaZe Clan has grown from a Call of Duty trickshot channel to one of the largest gaming and lifestyle brands in the world. This week...
BearClaw Gaming, the competitive esports organization with offices in Seoul, South Korea and Miami, has partnered with Skinz.gg. Skinz, a health and wellness company focused on gamers, which willl provide the organization with health supplements and wellness products. As part of the agreement, fans will...
It looks like some Burning Crusade-themed merch is coming out of the Blizzard store vault to celebrate TBC Classic's release. Blizzard has reached into the merch vault and pulled out a number of Burning Crusade-inspired goodies for players to add to their collections. The new “From...
American rapper, singer, and songwriter Saweetie has joined forces with multinational esports organisation Gen.G to create a range of educational workshops. As part of the collaboration, the two parties will attempt to raise awareness and engagement for Saweetie’s Icy Baby Foundation, a not-for-profit organisation created to inspire youth through ‘financial...
Esports and gaming lifestyle company FaZe Clan has earned the distinction of becoming the first esports organization in the world to grace the cover of Sports Illustrated. In addition, FaZe CEO and Leo Trink is featured in a wide-ranging article in SI on the origins...
The Brazilian Counter-Strike Circuit (CBCS) announced Thursday cryptocurrency exchange company Mercado Bitcoin as its newest sponsor. Mercado Bitcoin will not only have its brand displayed in CBCS broadcasts but also produce special content to be delivered during the games, along with nine episodes of Counter-Strike:...
Esports Entertainment Group’s gaming centre division, Helix eSports has announced a ‘multi-channel’ partnership with Gaming-glasses manufacturer GUNNAR Optiks. According to the release, Helix eSports facilities will pilot a ‘centre-based, retail experience’ for GUNNAR’s gaming and computer glasses. Moreover, the manufacturer will become a marketing partner across...
Esports and gaming lifestyle company XSET announced Thursday a partnership with Big Brothers Big Sisters of America (BBBSA) to raise awareness on the need for mentorship of young people in America, raise funds to support the mentoring organization, and generally help promote gaming and esports...