The Fortnite x Ariana Grande crossover gains steam with leaked live event posters. It seems almost redundant at this point to reiterate how skilled Epic Games is at securing Fortnite collaborations. Fans of the game have witnessed everything from a Travis Scott concert to an exclusive...
GameSquare Esports, the parent company of Complexity Gaming and Code Red Esports, has announced that sports agency Paradigm Sports will join its advisory board. According to the release, the agreement will see Paradigm provide its ‘deep expertise in traditional sports to drive the accelerated growth of...
CS:GO esports tournament series BLAST Premier has announced a partnership with media holding company and esports tournament organiser WePlay Esports. The two-year deal will see WePlay Esports broadcast BLAST’s global CS:GO tournament series exclusively in the Commonwealth of Independent States (CIS) region. Image credit: BLAST Premier via...
Belong Gaming Arenas, a subsidiary of esports and technology firm Vindex, has secured a two-year partnership with gaming peripherals brand HyperX. As a result of the agreement, HyperX will outfit Belong’s U.S. gaming centres with its products. This includes headsets, keyboards, mice and microphones. Image credit:...
Free Fire tournament CPN (Copa Nobru) has announced fast-food chain Burger King as its latest sponsor. According to the release, Burger King will gain a brand presence during broadcasts and will promote the company’s rewards programme, Clube BK. In addition, the fast-food chain is expected to...
Learn everything you need to know about the DreamHack Open in August. DreamHack returns in two weeks with another round of multi-thousand dollar duo competitions. The DreamHack Online Open series has been a staple in the COVID-19 era of Fortnite esports. What started as a solo...
North American esports organisation TSM has renewed and extended its ongoing technology partnership with Lenovo. As part of the partnership, Lenovo Legion continues as the exclusive PC partner of TSM’s teams and organization, named TSM for competing in Riot Games titles and TSM FTX for all...
BITKRAFT Ventures, an international investment platform for gaming and esports, has announced the creation of a new inclusivity and diversity scheme that promotes equality within the industry. The BITKRAFT Diversity Commitment, which has already been signed by 90 percent of the platform’s portfolio, is a new...
Spurs Sports and Entertainment (SS&E), the parent company of NBA team San Antonio Spurs, has invested in mobile-focused North American esports organisation Tribe Gaming. According to the release, the deal is set to open up opportunities for cross-content collaborations, co-branded marketing efforts, talent and audience crossover,...
North American esports organisation FaZe Clan has announced a partnership with frozen pizza brand Totino’s. The collaboration will see rapper and FaZe Clan member Miles ‘Lil Yachty’ Parks McCollum host a content series that highlights the launch of the Totino’s Pizza Rolls Minis product range. Photo Credit:...