Hollister Co. has named Kyle "Bugha" Giersdorf its Chief Gaming Scout. The Abercrombie & Fitch-owned American clothing company has inked a deal with Fortnite World Cup Champion Bugha to make him their Chief Gaming Scout. Bugha — Fortnite's only World Champion and a multiple-time Fortnite Champion...
North American esports organisation Complexity Gaming has announced three new hires as the company looks to bolster its expansion efforts. John Williams and Michael Zervos have joined the organisation as its new Art Director and Director of Video Content, respectively. Moreover, Bee Yancey has been hired...
Linear esports channel ESTV has entered a partnership with sports data technology company Betegy. Announced during the Global Gaming Expo in Las Vegas this past weekend, the partnership will see Betegy execute all digital marketing and branded social-content distribution across ESTV’s platforms. Image credit: ESTV, Betegy RELATED: Arti...
Global esports merchandise company We Are Nations has announced the opening of a warehouse located in Europe, as well as the relaunch of its online store. The relaunched store will is expected to provide better capability and user experience, while the warehouse, located in Holland, will...
Tatiana Tacca, formerly of Momentum Worldwide, has announced the launch of Oni Vision, a new consulting and advisory practice designed for brands, agencies, gaming properties and entertainment IP’s looking to engage with a variety of sectors. The consultancy will focus primarily on gaming, esports, anime, and...
Following on from the publisher’s announcement that it is revamping its League of Legends European Regional League (ERL) ecosystem, Riot Games has announced further details regarding these changes. Among the announcements, it has been revealed that there will be a total of five accredited regional leagues...
This piece first appeared in Edition 9 of The Esports Journal RELATED: Omnicoach origins with CTO Levente Nádai Two-thirds of all start-ups fail to deliver a positive return to investors, according to the Harvard Business Review. The esports industry is currently experiencing a gold rush of investors —...
North American retail brand Hollister has appointed 2019 Fortnite World Cup winner Kyle ‘Bugha’ Giersdorf as its Chief Gaming Scout. As a result, the two parties have joined forces to launch a limited-edition hoodie and sweatpant set. Image credit: Hollister RELATED: VaynerSports launches VaynerGaming with Bugha as first client Alongside...
Three Fortnite players are now free agents after parting ways with XSET. Esports organization XSET announced the departure of three professional Fortnite Battle Royale players yesterday. Tyler “Knight” McDougal, Ethan “RogueShark” Kammerman and Alexander “Av” Vanderveen are now free agents after spending over a year with...
Brazilian CS:GO tournament CBCS (Circuito Brasileiro de Counter-Strike) has announced CS:GO skin website Bleik Store as a sponsor for the CBCS Masters. Credit: CBCS RELATED: CBCS announces Casas Bahia and Intel as sponsors Founded in 2014, Bleik Store is one of the first CS:GO skins shop in Brazil. According...