esports

Peripherals brand HyperX has secured a partnership with MENATech to support UNIVERSITY Esports Saudi, a new collegiate esports tournament for the Middle East and North African (MENA) region. As a result, the brand will sponsor the event alongside providing players with equipment when competing. Image credit: UNIVERSITY Esports, HyperX RELATED:...

German esports organisation mousesports has announced a partnership with German IT company Shikenso Analytics. The deal will see the company provide insights into the organisation’s partnership activations. Image credit: mousesports, Shikenso Analytics RELATED: PGL unveils Shikenso Analytics partnership Mousesports becomes the latest organisation to utilise Shikenso’s services, joining the likes of...

English football club Manchester City has named gaming chair manufacturer GTRACING as the official gaming chair partner for its esports division.  The partnership will see GTRACING collaborate with Manchester City’s esports players on various content and fan engagement activations. Additionally, the GTRACING brand will be featured...

Chinese microblogging and social media platform Weibo has purchased a slot in League of Legends’ franchised league, the LPL, from esports organisation Suning Gaming. The agreement, which was officially announced on the social media platform, sees Suning be renamed to Weibo Gaming. Image credit: Suning / Weibo...

Atlanta-based esports organisation Ghost Gaming has acquired esports content firm One Percent. As a result of the acquisition, One Percent’s CEO Julian ‘Aeolus’ Castro has been appointed as Ghost Gaming’s Managing Director of Content and Community. Image credit: Ghost Gaming RELATED: Ghost Gaming unveils partnership with Generation...

Australian esports organisation Kanga Esports has announced the acquisition of Adelaide Football Club-owned organisation Legacy Esports. As a result of the purchase, Kanga Esports will take over Legacy’s slot in the League of Legends Circuit Oceania (LCO). Image credit: Kanga Esports / Legacy Esports RELATED: ESL Gaming opens esports...

Southeast Asian esports organisation Talon has secured $5m (~£3.7m) in equity capital during its Series A financing round. The funding round, led by blockchain and NFT company Animoca Brands, will be used to develop digital and blockchain solutions for Talon fans. This includes delivering experiences, collectibles and...