Esports comes equipped with a prized demographic. They’re young, tech-savvy, and wealthy to boot. However, the audience is also notoriously hard to reach. As a cultural tendency, gaming and esports fans have a deep-running scepticism of unauthentic marketing attempts – and short attention spans, too....
We take a look at some of the picks to avoid in the highest MMR brackets to help keep you… The post Dota 2: The Least Successful Heroes in the Highest MMR Brackets appeared first on Esports News Network | ESTNN.Esports, Dota 2...
Team Hollister representatives Bugha, Alixxa, Sommerset and Emadgg team up for the first-ever Giving Tuesday Charity Livestream event on Twitch.… The post Fortnite Champion Bugha x Team Hollister To Host Giving Tuesday Charity Livestream appeared first on Esports News Network | ESTNN.Esports, Fortnite...
Collegiate esports company CSL Esports has named the University of Maryland as the host for the NACE Starleague Fall 2021 Grand Finals in December. The tournament, taking place on December 4th – 5th, is set to be played virtually and will be broadcast on the CSL...
European esports organisation G2 Esports has announced the expansion of its sales territory for consumer products to now include China. According to the release, G2 Esports’ ecommerce products will be available to purchase through internet retailers T-Mall and Taobao. This includes the G2 2021 Pro Kit,...
North American esports organisation Complexity Gaming has announced the launch of Complexity Stars, a gaming division for professional athletes and celebrities. Complexity Stars’ debut roster of athletes includes former NBA player J.R. Smith, WNBA player Allisha Gray, UFC fighters Max Holloway, Sean O’Malley and Megan Anderson,...
Christian Bishop has left UK-based esports organisation Method to join Amazon as the company’s new Director of Twitch Properties. On Twitter, Bishop announced that as part of his role he will be responsible for the monetisation of Twitch’s brands, such as Twitch Rivals and TwitchCon, as...
Multinational investment bank Barclays has renewed its partnership with National Student Esports (NSE) for another year. The bank will be the official sponsor of the British University Esports Championships, as well as the second Games Innovation Challenge. Both events are scheduled to take place in 2022. Image...
Dutch football league Eredivisie and esports operator DreamHack Sports Games (DHSG) have announced a new ‘sports gaming festival’ titled GG DreamHack Sports in Maastricht, the Netherlands. The festival, called GG22 for short, will be hosted by international event space MECC Maastricht and aims to combine sports games, esports,...
Russian esports organisation Gambit Esports has announced open-source blockchain platform Nervos Network as its NFT partner. As a result of the deal, Gambit Esports will launch a collection of digital tradable cards, which will be available in early 2022. Image credit: Gambit Esports RELATED: Gambit taps Abios data...