esports

London-based esports organisation Tundra has appointed former Red Bull and Gfinity executive Evgeniy Roshchupkin as its new CEO.  According to a release, Roshchupkin will be tasked with further developing the organisation’s esports teams, as well as coordinating Tundra’s roster of content creators and overseeing partnerships.  (ESI Illustration)...

DreamHack Sports Games, MTG’s sports simulation business unit, and Swedish interest organisation Svensk Elitfotboll have announced drinks brand Dirtwater Fox Brewery as the latest sponsor for its 2021 eAllsvenskan season. As a result of the deal, the brand will be named the official cola soft drink for Sweden’s largest...

European esports organisation G2 Esports has extended its partnership with Lenovo Legion, the gaming subsidiary of technology company Lenovo Group Limited. As a result, the brand will continue to be the desktop and laptop provider for the organisation along with supporting its female VALORANT team G2 Gozen. Image credit: G2...