The 2021 esports season has kicked off in a big way. Between the full return of the major League of Legends leagues and a major Counter-Strike: Global Offensive championship, esports viewership led the week. Twitch’s Top Channel – Gaules As has become increasingly the...
HyperX has announced that it will be a peripheral sponsor for North American school Orange County School of Arts (OCSA) and its new esports programme. In exchange for its support, the school’s technology lab will be named the HyperX Digital Media and Performance Lab. Image credit: OCSA RELATED: HyperX offers...
Entertainment and technology company ESE Entertainment, Inc. (ESE) has signed an apparel and merchandising sponsorship deal with Sector Six Apparel, LLC. The partnership will specifically focus on ESE’s K1CK Esports Club brand, with jerseys and other merchandise apparel being distributed through both Sector Six’s established supply chain...
German esports organization Berlin International Gaming (BIG) has joined tournament organizer BLAST Premier as a member team of its year-long Counter-Strike: Global Offensive competition. Financial terms related to securing the slot were not disclosed. BIG joins other BLAST Premier member teams including Astralis, Ninjas in...
German esports organisation Berlin International Gaming (BIG) has joined BLAST Premier as a Member Team after winning a ‘competitive bidding process’, according to the tournament organiser. BIG has become the 12th team in BLAST Premier’s membership programme, replacing 100 Thieves following the organisation’s exit from CS:GO. ...
Motorsport Games parent company Motorsport Network has promoted Oliver Ciesla as the group’s new chief operating officer. Ciesla will also serve as managing director of the “German entities,” according to a release. In his expanded new role, Ciesla will lead Motorsport Network’s sales and marketing...
The sponsorship division of esports tournament series HomeSweetHome (HSH) has announced a partnership with German broadcast studio Fragster for its CS:GO events. According to the release, Fragster will provide German coverage for all of HSH’s CS:GO tournaments in 2021, starting with its SnowSweetSnow event. Photo Credit: GRID...
Paris-based esports organization Team Vitality has hired Bruno Martini as its new esports general manager. Martini, a former professional handball player who represented France twice at the Olympics, joins Team Vitality from Paris Saint-Germain, where he spent the last eight years managing the club’s handball...
For sports brands, fan engagement is life-giving. For investors, engaged fans are alluring. And everybody knows it. The need for engagement in sport is never undersold. It is the motor that breathes oxygen into a company’s operations. But in 2021, is fan engagement the most important thing?...
Find out which teams will compete in the Twitch Rivals Streamer Bowl 2! The grand finalè of Twitch’s second annual Streamer Bowl is nearly upon us. Personalities involved in Fortnite have spent the last few weeks competing for a top draft spot in this year’s competition....