G2 Esports Secures Multi-Year Deal With adidas

14 Jan G2 Esports Secures Multi-Year Deal With adidas

Berlin-based esports organization G2 Esports announced Thursday a new partnership with global sportswear brand adidas. The multi-year deal will see adidas become G2’s sports apparel provider as well as the manufacturer of the G2 jersey for the 2021 season. The jerseys will include a “subtle hologram image” of G2’s outspoken CEO, Carlos Rodriguez. Rodriguez and […]All, Europe, Global, Market & Companies, News, Sponsorships & Partnerships, adidas, apparel, europe, G2 Esports, germany, Herzogenaurach, League of Legends, LEC, partnerships