17 Sep Thunder Predator strikes sponsorship deal with Trovo
Peruvian esports organisation Thunder Predator has entered a sponsorship deal with live streaming platform Trovo.
As a result, Trovo, owned by Tencent Holdings, will become the team’s headline sponsor.
Image credit: Thunder Predator / Trovo
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Thunder Predator currently hosts a Dota 2 team. After achieving a Top 6 placement at the 2021 Singapore Major, the team qualified for The International 10, which is set to take place in October.
Trovo is a growing live streaming platform. It appears to have a relative focus on mobile gaming, based on a list of its most watched games compiled by Streams Charts.
In May, Trovo partnered with Allied Esports to produce a new esports tournament series in Latin America, North America and Europe. It also partnered with Super League Gaming in June.
Diego Valenzuela, Project Manager at Thunder Predator, said: “Having a sponsor[ship] from Trovo is a giant step for us. Knowing that a Peruvian organization is being sponsored by them, it will undoubtedly leave a huge mark on our national esports scene.”
Latin America is a high-growth esports region. In 2020, Latin America accounted for 266 million video game players, showing a 7.6% year-on-year growth rate, representing 10% of the world’s gaming population, per Newzoo.
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Andrés Villagómez, CEO and Co-founder of Basher Agency, Thunder Predator’s sponsorship manager, commented: “Our job is to get transnational companies to recognize the brand value of Latin American electronic sports teams with sustainable metrics, which we have achieved between Trovo and Thunder.”
Streaming industry giant Twitch has enjoyed less competition since the downfall of Microsoft’s Mixer. Owned by Amazon, Twitch has a 72% market share, according to an April Streamlabs report.
Trovo started testing their streaming platform in the US in March last year.
Esports Insider says: If there was ever a gaming entity with deep enough pockets to rival Twitch, Tencent is certainly a key contender. It is interesting to see Trovo getting more involved in Latin America through partnerships with organisations like Thunder Predator – a strategic focus, perhaps, on a fast-growing esports market.
Commercial, Latest News, Markets, Partnerships & Sponsorships, South America, Latin America, Thunder Predator, Trovo
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