Shikenso Analytics partners up with ESL FACEIT Group

Esports data and analytics platform Shikenso Analytics has announced a multi-year partnership with esports tournament organiser ESL FACEIT Group (EFG)

According to a release, Shikenso will help EFG brand partnership performances across global esports events, providing them advanced media valuation services on a holistic level. Financial terms of the partnership were not disclosed.

The esports events that will be tracked include Intel Extreme Masters (IEM), ESL Pro League, ESL One, DreamLeague, Overwatch Champions Series, Call of Duty League and the Snapdragon Pro Series, giving data insights over time and detailed metrics and reports.

Shikenso has been an active player in the gaming and esports industry over the past few years, forming several strategic partnerships with different stakeholders in the space. Aside from tournament organisers, the data company has also worked with esports organisations such as G2 and GIANTX, among others, as well as esports talent agencies like Fuse, Sportfive and GroupM.

Earlier last year, the company also entered the traditional sports field, having signed a partnership with the Belgian Pro League, Club Brugge and football legend Toni Kroos’ Icon League, quickly expanding in the football industry.

Founded in Germany in 2017, Shikenso Analytics’ comprehensive toolkit include image recognition, audience analysis, audio and voice tracking to text sentiment analysis, giving the needed insights to understand and improve brand visibility and engagement across various channels such as broadcasts, OTT, live streams, online media, and social media. 

Arwin Fallah Shiraz, Co-CEO & Co-Founder at Shikenso Analytics, commented on the deal: “The partnership with ESL Group marks a new chapter for us at Shikenso. Providing our AI technology to one of the leading forces in the esports entertainment industry solidifies our vision of establishing an industry-wide sponsorship analytics standard. We are excited to empower EFG with our data and support them for the years to come.”