Data and analytics platform U.GG expands into Marvel Rivals

U.GG, a gaming data and analytics platform owned by North American company Enthusiast Gaming, has announced its expansion into Marvel Rivals.

As a result of the expansion, the platform will offer Marvel Rivals users tools to provide insight into in-game performance.

According to a release, U.GG will apply its ‘industry-leading tools and insights’ to the free-to-play hero shooter which has skyrocketed in popularity in the first three months of 2025.

In addition the platform will also create tier lists and insights into every hero available in the ever-expanding arsenal.

The expansion into Marvel Rivals follows Luminosity, an esports organisation owned by Enthusiast Gaming, expanding into the hero shooter in February 2025.

“Ultimately, our goal is to spend more time with more gamers,” said J.B Elliott, Chief Strategy Officer at Enthusiast Gaming. “Whether by engaging them, informing them, entertaining them, or making them better, we have established best-in-class platforms across our portfolio that enhance player engagement, retention, and game affinity.”

In addition to Marvel Rivals, U.GG also covers League of Legends, VALORANT, Teamfight Tactics, World of Warcraft, and Helldivers 2.

Following the expansion into NetEase Games’ shooter title, the platform also plans to offer insights into Rainbow Six Siege and 2XKO, the upcoming team-based fighting title from Riot Games.

Marvel Rivals has become one of the most popular hero shooter titles in the world. In January 2025, it recorded a peak player count of 642,333 on PC according to Steam Charts.

Over the last 12 months, Enthusiast Gaming has cemented itself as one of the largest esports and entertainment companies operating in North America.

In November 2024, the company reported its first-ever profitable quarter in Q3, recording a gross profit of CAD$11.8m (~£6.4m).

May marked its first foray into data after securing a deal with streaming data and analytics firm Streams Charts in a deal enabling Enthusiast Gaming to use data for better insights into the audience of its content creators and other properties.