BETBY strengthens presence in Latin America with Calimaco partnership

Sports and esports betting content provider BETBY has announced a long-term partnership with Calimaco, strengthening its presence in Latin America.

As a result, the Latin America-focused sportsbook supplier will integrate BETBY’s sports betting software as part of the deal.

BETBY will also provide its Betby.Games esports betting software as part of the deal, as well as comprehensive trading and risk management services. By using AI technology from BETBY, partners of Calimaco will have access to a huge range of markets.

The overall integration covers over 300,000 events and more than 8,000 markets for over 125 sports and more than 35 esports.

In a statement on BETBY’s website, the company’s Head of Business and Development, Stefan Karakidis, said Calimaco ‘shares their vision for technological excellence’.

He added: “Integrating our complete sportsbook solution into Calimaco’s platform will enable brands across Latin America to elevate their sports betting offerings and provide their users with an exceptional experience.”

Alongside Betby.Games, BETBY has looked to expand its esports portfolio to offer a more extensive coverage for sportsbooks.

Betby.Games is an esports product which is designed for bookmakers to get more content for its customers. This includes AI bots battling across simulation titles on sports including football, basketball and tennis.

BETBY previously expanded their footprint into the Asian market by announcing an esports-focused partnership with SABA Sports back in February. In December 2024, BETBY expanded their markets and betting options. This includes a range of betting markets on a number of games such as Dota 2 and Counter-Strike 2.