XSET recruits Tim Mulligan as Head of Sales

North American esports organisation XSET has announced the appointment of Tim Mulligan as its Head of Sales.

Mulligan joins XSET after a year as the Head of Strategic Accounts at fellow esports organisation 100 Thieves.

During his time at 100 Thieves, Mulligan assisted in securing short and long-term partnerships for the organisation. He was responsible for landing the organisation an apparel partnership with Halo: Infinite. Recently, 100 Thieves laid off several members of its content team.

Under the XSET banner, Mulligan aims to ‘ensure profitability’ across various areas including the organisation’s apparel, esports rosters and content creators. This is the second personnel announcement XSET has publicised in 2022. In April, the organisation recruited Lonnie Anthony and Rob Martin following the acquisition of talent agency Astoic Management.

Founded in July 2020, XSET has cemented itself as one of North America’s prominent gaming and lifestyle organisations. It currently fields esports rosters across numerous titles including VALORANT, Rocket League, Rainbow Six: Siege and PUBG.

Mulligan, the newly-appointed Head of Sales at XSET, spoke on his new role: “I’m beyond thrilled to join XSET as this is a huge opportunity to work with one of the best up-and-coming lifestyle/esports organisations in the world!

“I joined XSET, specifically, to have the opportunity to work with one of the most exciting lifestyle/gaming companies that truly is shaping and redefining pop culture — which is focusing on inclusion, equality, creative expression, and cultural diversity. XSET is at the forefront of elevating that messaging.”

Prior to the acquisition of the talent agency, the organisation recruited Steve Birkhold in 2021 as its Chief Merchandise and Licensing Officer.