Singapore Games Association announces new Executive Committee Members

The Singapore Games Association (SGGA) has announced its new Executive Committee Members that will serve the association for a two-year term starting from July.

Elicia Lee, Managing Director of Eliphant, will chair the association while Felicia Lim, Head of Games Business Development for APAC at Twitch, will act as its Vice-Chairperson.

According to a release, the association will aim to ‘shape’ the local gaming and esports industry as well as its ecosystem as the Singaporean market continues to grow.

Founded in 2020, the SGAA’s mission includes creating a sustainable gaming and esports ecosystem in the country alongside attracting more esports events to the region. In the first six months of 2022, the Wild Rift Icons Global Championship has taken place in Singapore and Valve has confirmed The International 11 will take place in October at an undisclosed location.

In addition to naming new committee members, the SGAA has announced it will host SGAA Industry Day. The conference focused on game development and esports in Southeast Asia will take place on July 23rd in collaboration with Infocomm Media Development Authority. The third Industry Day will be the first to take place in person following the COVID-19 pandemic.

The event includes talks on various topics including the state of esports in Singapore and potential career opportunities in the region.

Lee, the newly-appointed Chair of the SGAA, spoke on her appointment: “I’m honoured to renew my tenure with SGGA as its new Chairperson, and am looking forward to bringing SGGA to new heights together with the new Exco.”

“Equipped with the learnings of the past 2 years, we have expanded the number of Exco members, and identified specific roles that are needed both in SGGA and for the industry. This means we have a diverse and experienced Exco that is better able to be of service to the games industry and our members, and a clearer vision for how SGGA can better support and develop an ecosystem that will provide a good environment for Singapore-based games and esports companies to thrive.”